These questions will be answered
- What do customers expect in terms of products, ranges and prices in the respective categories (category management)?
- Which new products are popular with customers and which ones flop?
- Which topics play a role in products and categories, such as sustainability, regionality, veggie trends, etc.?
- Assessments of customer satisfaction, loyalty and enthusiasm
- How does the Net Promoter Score (NPS) develop?
- Market, potential and competition analyses