About us

INNOFACT AG is more than a market research institute: it is the institute that works for your market advantage. With innovative methods, robust data collection from our own online panels, high speed and great commitment to your questions.

At a glance

INNOFACT is a full service market research institute. We combine traditional market research knowledge and skills with the opportunities of online surveys and state-of-the-art data collection. We are active in Germany, Europe and around the world.

INNOFACT is a market and quality leader for online surveys in Germany and operates its own online panels. We employ people who apply high quality and standards to their results, and we provide solutions and recommendations for our customers’ market questions. The head office of INNOFACT is in Düsseldorf. There are branch offices in Berlin, Zurich and Lengerich.

Company facts

  • 120 employees at the Düsseldorf, Berlin, Zurich and Lengerich locations
  • Approx. 1300 projects a year
  • European and global field network
  • In-house IT team and innovative IT solutions
  • Proprietary online panel
  • Reliable, assured methods even in complex question settings and survey designs
  • Founded in 2001
  • Member of ESOMAR, BVM and DGOF


Karsten Polthier
CEO /Chairman of the Board

Customer care, consulting, controlling, corporate strategy

Karsten Polthier (born 1963) studied business administration in Cologne (graduated in business administration with an honours master’s degree in summer 1990). Major fields of study were marketing, market research and psychology.

Already during his studies and subsequently, he was able to collect extensive experiences in different management consultations. Based on these experiences and contacts, Polthier Marktforschung & Marketingberatung was founded in Meerbusch in 1991. After nine years of successful consulting activities, he moved to INNOFACT AG in 2000 as Spokesman of the Management Board.

Email Karsten Polthier +49 211 86 20 29-0

Ralf Kahsmann
Member of the Board

IT, technical consulting

Ralf Kahsmann (born 1967) studied computer science and physics at the University of Osnabrück after completing secondary school. During his studies, he was already involved in the development and adaptation of statistical software. Ralf Kahsmann has extensive expert knowledge of software development, IT engineering, Internet, dynamic HTML, web-based database management and multivariate methods in social science research.

Email Ralf Kahsmann +49 211 86 20 29-0


Christian Thunig
Managing Partner

Corporate communications, marketing, consulting

Christian Thunig (born 1968) is Managing Partner. Previously, the Master of Business Administration has worked at Verlagsgruppe Handelsblatt for 17 years. Most recently, he was editor-in-chief of the Absatzwirtschaft – Zeitschrift für Marketing, the market leader among the monthly marketing magazines in Germany. He is chairman of the Marken Award jury, Germany’s oldest brand award in cooperation with the German Marketing Association and numerous other juries such as the German Marketing Prize or the German Science Award. In addition, he has been member of the advisory board of marktforschung.de since January 2019.

E-Mail Christian Thunig +49 211 86 20 29-268

Daniel Schwarz
Partner / Unit Director

Daniel Schwarz is Partner and Unit Director. After graduating from the University of Trier with a degree in business administration with a focus on marketing and trade and a longer stay at a market research institute in Vancouver, Canada, he joined INNOFACT in 2007 and since 2010 has headed his own unit, which is at home in various industries ranging from FMCG and retail to system catering and medical technology.

Email to Daniel Schwarz
+49 211 86 20 29-241

Supervisory Board

Harald Jäger (Chairman), Director Client Services / Member of the Management Board HAVAS, Düsseldorf

Dr. Ernest-W. Droege, Board Member and CEO Droege Group

Thomas Flohr, Managing Partner Bernd Heuer & Partner Human Resources GmbH, Düsseldorf

Christian Böllhoff, Managing Partner Prognos AG

Holger Temmen



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