INNOFACT AG is more than a market research institute: It is the institute that works for your market advantage. INNOFACT offers market research using innovative methods, robust data collection from our own online panels, fast and a great commitment to your questions.
INNOFACT is a full service market research institute. We combine traditional market research knowledge and skills with the opportunities of online surveys and state-of-the-art data collection. We are active in Germany, Europe and around the world.
INNOFACT is a market and quality leader for online surveys in Germany and operates its own online panels. We employ people who apply high quality and standards to their results, and we provide solutions and recommendations for our customers’ market questions. The head office of INNOFACT is in Düsseldorf. There are branch offices in Zurich and Lengerich.
Interviews per year
Projects per year
Clients per year
Employees at three locations
E-Mail Karsten Polthier
+49 211 86 20 29-0
CEO /Chairman of the Board
Customer care, consulting, controlling, corporate strategy
Karsten Polthier (born 1963) studied business administration in Cologne (graduated in business administration with an honours master’s degree in summer 1990). Major fields of study were marketing, market research and psychology.
Already during his studies and subsequently, he was able to collect extensive experiences in different management consultations. Based on these experiences and contacts, Polthier Marktforschung & Marketingberatung was founded in Meerbusch in 1991. After nine years of successful consulting activities, he moved to INNOFACT AG in 2000 as Spokesman of the Management Board.
E-Mail Ralf Kahsmann
+49 211 86 20 29-0
Member of the Board
IT, technical consulting
Ralf Kahsmann (born 1967) studied computer science and physics at the University of Osnabrück after completing secondary school. During his studies, he was already involved in the development and adaptation of statistical software. Ralf Kahsmann has extensive expert knowledge of software development, IT engineering, Internet, dynamic HTML, web-based database management and multivariate methods in social science research.
E-Mail Christian Thunig
+49 211 86 20 29-268
Corporate communications, marketing, consulting
Christian Thunig (born 1968) is Managing Partner. Previously, the Master of Business Administration has worked at Verlagsgruppe Handelsblatt for 17 years. Most recently, he was editor-in-chief of the Absatzwirtschaft – Zeitschrift für Marketing, the market leader among the monthly marketing magazines in Germany. He is chairman of the Marken Award jury, Germany’s oldest brand award in cooperation with the German Marketing Association and numerous other juries such as the German Marketing Prize or the German Science Award. In addition, he has been member of the advisory board of marktforschung.de since January 2019.
E-Mail Daniel Schwarz
+49 211 86 20 29-241
Partner / Unit Director
Daniel Schwarz is Partner and Unit Director. After graduating from the University of Trier with a degree in business administration with a focus on marketing and trade and a longer stay at a market research institute in Vancouver, Canada, he joined INNOFACT in 2007 and since 2010 has headed his own unit, which is at home in various industries ranging from FMCG and retail to system catering and medical technology.
Harald Jäger (Chairman), Director Client Services / Member of the Management Board HAVAS, Düsseldorf
Dr. Ernest-W. Droege, Board Member and CEO Droege Group
Thomas Flohr, Managing Partner Bernd Heuer & Partner Human Resources GmbH, Düsseldorf
Christian Böllhoff, Managing Partner Prognos AG