Test designs directly in
the sales shelf
Simply research PoS decisions online
Procedure of INNOFACT Shelf Simulation
Advantages at a glance
- Quick and cost-effective execution with meaningful results after only five to seven working days.
- Exploit all the benefits of online recruitment: clean screening, representative composition and authentic respondent behaviour without interviewer influences.
- Samples with low incidences are also possible.
- High flexibility in the design of experimental conditions.
The entire “shopping process” is tracked and clients receive all information, on how long each product has been looked at, and what has been put into the basket or taken out again. The effects of price reductions and promotions can also be displayed.