Retail Checkout

Stationary trading
becomes transparent

It is becoming more and more worthwhile to investigate the behaviour of customers on the occasion of purchase acts in more detail – if only because more and more data is generated about individual customers. Manufacturers and retailers can thus know much more quickly why which product is successful or why it flopped. INNOFACT has developed a tool that allows stationary retailers, in particular, to conduct continuous surveys among customers who have currently bought in the store. Immediately after the purchase, a coupon is sent out for an online survey. Gone are the days when interviewers in stores had to wait for customers ready to provide information. The interviewees can relax and give their feedback on their smartphone or PC at home after shopping.

Get to the bottom of your customers' behaviour

As a retail company in particular, you now have the opportunity to implement Big Data in concrete terms. With the help of coupons, which are generated and printed out individually for each customer after the checkout process, INNOFACT can carry out a subsequent survey. In this way, you receive up-to-date information on the behaviour and satisfaction of your customers and learn where offers and services can be improved.

How it works

During the payment process in any branch, customers will receive a coupon together with their receipt asking them to take part in a survey. Participation can be done by calling up a URL or directly by scanning a QR code. The impulse to issue the coupon can be, for example, a certain product purchased by the customer, the composition of his shopping basket or the use of a customer card.
When the customer later logs on to the INNOFACT survey server, an automated validity check with the merchant’s checkout server takes place. Information on the issuing location of the coupon (branch, POS or sales personnel number, issuing date, etc.) or on the purchased products can be supplied. This data is stored in the data record together with the replies. Thus INNOFACT knows where and what your customer has bought and can question him individually.

These questions will be answered

  • What is the recommendation readiness of your customers (NPS)?
  • Why do customers buy certain products?
  • How do new products arrive?
  • How satisfied are customers with the product range?
  • How is the shop design perceived?
  • How satisfied are customers with individual elements such as service, advice, cleanliness, etc.?

What INNOFACT delivers

  • Targeted surveys of special customer groups, e.g. buyers of certain brands or customer card holders.
  • Generation of action-relevant findings by combining survey and customer data.
  • Possibility to market the survey tool to your suppliers, e.g. by specifically interviewing buyers of new products.
  • Time flexible application possibilities (campaign period vs. continuous operation).
  • High participation rates and thus strengthening of customer loyalty and image.
  • Low development effort due to highly standardized methodology.
  • Dashboard access to live results, e.g. to NPS at the level of individual branches or sales territories.
  • Possibility of subsequent raffles, etc. Generate customer address data.


Download INNOFACT Brochure Retail Checkout (PDF)