From Market Research to Market Advantage
INNOFACT AG is a full service market research institute.

INNOFACT is a full service market research institute.

We combine traditional market research knowledge and skills with options for online surveys and state-of-the-art data collection.

We are active in Germany, Europe and across the world.

INNOFACT is one of the market and quality leaders for online surveys in Germany and operates its own online panels.

We employ people who apply high standards to the quality and usability of their results, and we supply solutions and recommendations for our customers’ market questions.

The head office of INNOFACT is in Düsseldorf. There are branch offices in Berlin, Zurich and Lengerich.


INNOFACT offers customers a comprehensive portfolio of tried and tested and innovative market research solutions. It is the objective of each survey to generate genuine added value for our customers, helping to inspire their marketing decisions.


INNOFACT has customers in a wide range of sectors: telecommunications, FMCG, commerce, durables, automotive, publishing, media, online services, transport, capital equipment, business consultancy, insurance, financial services, cosmetics, food, public sector, advertising agencies, PR agencies.

Areas of research

  • Concept/product testing
  • Customer satisfaction surveys
  • Customer segmentation
  • Competitive intelligence
  • Advertising effectiveness research (pre-testing)
  • Advertising success research (post-testing)
  • Pricing research
  • Internet/ usability
  • Test purchasing
  • Employee surveys
  • Website pre- and post-testing
  • User surveys
  • Tracking

Company Facts

  • 80 employees at the Düsseldorf, Berlin, Zurich and Lengerich locations
  • Approx. 1000 projects a year
  • European and world-wide field network
  • In-house IT team and innovative IT solutions
  • Proprietary online panel
  • Reliable, secure methods even in complex question setting and survey designs
  • Founded in 2001



Neuer Zollhof 3
40221 Düsseldorf
+49 211 862029 -0


Flurstrasse 50
CH-8048 Zürich
+41 43 931 77 82