THIS IS HOW IT WORKS
The respondent can mark the passages directly in the concept text and the areas in the design that he or she particularly likes or dislikes. In addition, they can rate the selected element positively or negatively and enter a comment or reason for their judgement in a text field.
- Methodical diversity
The INNOFACT Attention-Drawer is suitable wherever attention, perception and usability play a role. - Result orientation
Flexible project implementation, fast results, reliable key figures through targeted questioning of the relevant target group and intuitive visual representations enable operationally useful results. - Integration into classic surveys
The INNOFACT Attention-Drawer can be integrated as a module into any classic online survey in order to query qualitative evaluations in a study in addition to other KPIs.You can find an interactive example (German language) here
THESE QUESTIONS ARE ANSWERED
- Which elements are particularly striking?
- Which elements are particularly well received? Which elements are not well received and why not?
- How can you optimise the elements of a website, an advertisement or packaging?
SUCCESS IS IN THE DETAIL
As an alternative to the classic open query of likes and dislikes, the INNOFACT Attention Drawer provides valuable insights at the detailed level, allowing you to put the finishing touches to concepts, websites, posters and many other visual test materials.