Assure campaigns –
increase advertising impact
Rapid, robust multifaceted, sophisticated
How it works
These questions will be answered
The INNOFACT Pretest study designs provide insights about the core indicators of successful advertising material.
- How strong is the impulse power of the advertising material?
- How pleasing is it overall?
- Is the object to be tested being understood?
- Is the idea unique?
- Is the campaign/advertising material receiving Likes or Dislikes?
- How well does it fit with the brand?
- How well does it fit with the product or otherparts of the campaign?
- How well can the claim, product or brand be remembered?