INNOFACT e-Sports Monitor: The bus for the eSports industry
INNOFACT regularly measures the advertising perception of brands that advertise or are present in the Gaming-/E-Sports sector. In addition, brand sympathy, interest in buying/use, innovativeness and fit of the brands to e-sports are determined.
1,000 gamers with an interest in e-sports will be surveyed. The study comprises 30 brands of endemic and non-endemic industries (endemic: content-related proximity to the gaming/e-sports topic or to events, e.g. technology companies).
Bookable bus survey
You can also book your own questions on this bus. Please ask our Unit Director Marcel Küster for the conditions.
How participation works
The exciting thing: As an interested eSports, brand and marketing manager, you have the opportunity to include your own brand in the study and have it queried via the monitor with 3-5 questions. As a result, you will receive a differentiated target group analysis for your brand as well as a competitive comparison of how your own brand is perceived in the market when it comes to eSports. Included in the delivery are a table volume in PDF or Excel format as well as a standardised topline report in PowerPoint. For some brands this may not be enough: These brands also have the option of booking a completely individualised study, which is exclusive and tailored to their needs.
Please feel free to contact us for this.
These questions will be answered
The core objective of the tracking study is to measure the advertising perception and recall of brands that advertise or are present in the gaming / e-sports sector. The following questions are asked, for example
- unsupported recall
- supported advertising reminder
- brand sympathy
- purchase/use interest
- suitability of the brand to the eSports
In addition to the relevant brand environment in eSports, you thus receive an individual evaluation of your eSports activities, which is completely tailored to your own brand.
Example ranking from the eSports Monitor