Qualitative insights for successful decisions
- Spontaneous, authentic answers
- Unbiased discussion contributions
- Higher motivation and curiosity
INNOFACT is primarily known for its online market research. However, the institute also offers a high level of expertise in the field of qualitative methods.
INNOFACT benefits greatly from its own online consumer panels, from which “fresh” and authentic test persons are recruited for each qualitative study. In many cases, offline recruits are registered in numerous databases of different studios and have already participated in many studies. However, reliable and valid data collection is only possible to a very limited extent with “test persons”.
INNOFACT offers a versatile portfolio of methods that can be tailored exactly to the needs of the client:
- group discussions
- mini groups
- semi-structured interviews
- in-depth interviews
- expert interviews
- delphi surveys
- observations at the PoS
- in-home visits
- creative workshops