Eye-tracking of the
Without complex field tests or distorted test studio atmosphere, INNOFACT can implement real eye-tracking for you with your specific target groups, and you see and understand the perspective of your customers.
With INNOFACT, you can easily integrate next-generation eye-tracking into your normal online surveys (e.g. ad, concept or product tests).
- Which product design or which communication concept works?
- How are advertising media and media perceived?
- Which variants of advertisements, brochures, TV spots, posters, websites, packaging or products should be preferred?
- How should the website be optimised?
- How is the communication performance of products and services perceived?
- Methodological diversity: Eye-tracking is suitable wherever attention, perception and usability play a role.
- Simplicity: Online eye-tracking is uncomplicated and convenient for everyone and therefore not only significantly cheaper, but also faster and scalable to large, resilient case numbers.
- Result orientation: Flexible project implementation, fast results, resilient key figures and intuitive visual representations enable easily understandable results.
- Integration into classic surveys: Online eye-tracking can be integrated as a module into any classic online survey in order to request other KPIs or qualitative evaluations in addition to eye-tracking data in a study.