What makes your brand unique? Why do consumers buy your brand? What barriers are there? And above anything else: How can you convince as many customers as possible of your brand? Loyal brand users are, of course, the favourite customer group. However, it is a long way to get there.
Use the Brand Funnel Analysis provided by INNOFACT to analyse your customers‘ decision-making behaviour during the purchasing process. Find out what role your brand plays in your customers‘ lives, and what tools are at your disposal to entrench your brand in their lives more strongly.
From a funnel analysis, you will discover at which points in the decision-making process your brand works well, where potential customers are lost, and what you can do to improve the chances of conversion at every stage in the sales funnel.