Brands create trust and experiences. They provide orientation and identification. Successful and securely positioned brands are resilient in the face of the competition. Controlling brands is one of the core tasks of management nowadays. Reliable, finely detailed, and actionable data and insights are required for assured and successful brand management. Clients and partners from various industries use INNOFACT Brand Management to orientate their brand essence and market position optimally. In this way, they gain decisive competitive advantages in fiercely contested markets.