Market research from specialists
INNOFACT is the absolute specialist in the retail business. More than 20 years of experience and large retail chains as customers are proof of the great expertise in both the food and non-food sectors.
These questions will be answered
- What do customers expect in terms of products, ranges and prices in the respective categories (category management)?
- Which new products are popular with customers and which ones flop?
- Which topics play a role in products and categories, such as sustainability, regionality, veggie trends, etc.?
- Assessments of customer satisfaction, loyalty and enthusiasm
- How does the Net Promoter Score (NPS) develop?
- Market, potential and competition analyses