The fast white label market research solution for companies
Agile market research thinking is a requirement of many companies today. Acting flexibly, quickly, tactically and in small steps is daily business today. This is why INNOFACT has developed its own platform as a white label, which is available to every company.
The aim here is to be able to initiate market research projects quickly and flexibly without unnecessary detours – where the need arises, in every department of a company.
In this way, the company saves unnecessary processes between the specialist department, market research department and the institute, which are often repeated daily.
In the offer phase, there are often numerous coordination processes between the specialist department, central market research in the company and the requested institute. The INNOFACT-Agility platform radically shortens the path, as the specialist department immediately gets an overview of the available tools and prices via the central dashboard.
- Teams can initiate market research and create new projects themselves at any time.
- On the central platform, the respective specialist department orders and briefs the subject of the research, target group, sample size and much more.
- The specialist department can choose a questionnaire type directly, express comments and wishes in a free field and then receive a price.
- This data is then sent to INNOFACT, which checks on behalf of the respective central market research department whether the survey design is suitable and whether the expected results can be achieved.
- The central market research department only needs to approve the order or request improvements based on INNOFACT’s expertise.
- In the INNOFACT-Agility platform everything takes place on one interface, such as “Create new projects”, “View project status” or “Edit profile settings”. It is even possible to integrate third-party service providers such as data supplier Statista.
- With this platform, the company saves ways, time and loss of information and takes into account the higher demands for speed in the lead time of market research projects. At the same time, the platform is not a do-it-yourself market research, as INNOFACT ensures that the quality standards of an institute are maintained in the backend.
- In contrast to other agile solutions in market research, the specialist department does not have to create the questionnaire itself, be methodically versed or master questioning techniques.
- Processes become faster without having to do without proven market research expertise.
- INNOFACT provides a web platform that can be adapted to the respective company CI. A set of fixed survey designs and corresponding costs for the demanders in the company are jointly defined.
- INNOFACT provides support in the development and integration of all necessary functionalities for the platform. Data suppliers and other partners can also be integrated into the platform.
The process in detail
Schritt 1: Auswahl Funktion
Schritt 2: Übersicht Projekte
Schritt 3: Hintergründe und Ziele
Schritt 4: Auswahl Methode
Schritt 5: Eingabe Spezifikationen
Schritt 6: Auswahl Zielgruppe