Brand checking by
professional diagnostics
The INNOFACT Brand Clinic can answer all those questions: in a three stages building on one another, the brand check reveals what characterises brands, and by which tools they can be managed.
Good to know
Of special interest is the tool for brand expertsand brand consultants that allows them to begin their brand projects with an analysis that lays bare the brands‘ spheres of activity.
How it works
INNOFACT conducts surveys with the aid of a tried-and-tested question bank based on many years of experience with regard to the topic of brands. As part of that, the existing standard questionnaire is adapted in order to optimally represent the relevant brand environment. Consequently, you will receive a unique analysis tailored exactly to the brand which is to be examined.
THE BRAND ON TRIAL
INNOFACT regularly questions N = 500 test subjects for this test. The target group definition can be chosen freely in Germany. The incident rate for this is assumed to be 30 percent. Individual adjustments such as its being carried out on an internationally, individualised components or reporting in a custom design can always be made but must be discussed and calculated on a case-by-case basis.
INNOFACT brand check Diagramm
AVAILABLE PACKAGES
Brand Clinic Basic
Unaided awareness
Aided awareness with up to 9 competitors
Brand image with the aid of up to 12 industry relevant KPIs
Brand identity (survey of customer hypotheses as to the desired brand essence)
Short standardised top line report (Microsoft Power Point)
Price: EUR 3,500
Brand Clinic Advanced
All the services from Brand Clinic Basic, plus
INNOFACT Brand Funnel (Consideration, Purchase, Re-Purchase, First Choice)
Free association with the brand in one word
Volume of tables (PDF/Excel)
More detailed standardised report (Microsoft Power Point)
Price: EUR 5,500
Brand Clinic Premium
All the services from Brand Clinic Advanced, plus:
Communication measurement
Perception of the brand in certain channels
The usage of certain channels
The communicated impression (positive/ negative)
NPS (Recommendation rate)
Personal self-categorisation of the test subjects on the brand identity diagram
Volume of tables (PDF/Excel)
More detailed, commentary report (Microsoft Power Point)
Price: EUR 7,500
