Brand Clinic

Brand checking by
professional diagnostics

Many strategic corporate considerations begin by first determining the position of the brand. Where does it stand, what makes it unique, who uses it, or who would recommend it? Thus, a variety of considerations arise with which to formulate your own growth strategy and develop communication.

The INNOFACT Brand Clinic can answer all those questions: in a three stages building on one another, the brand check reveals what characterises brands, and by which tools they can be managed.

Of special interest is the tool for brand expertsand brand consultants that allows them to begin their brand projects with an analysis that lays bare the brands‘ spheres of activity.

The brand on trial

INNOFACT regularly questions N = 500 test subjects for this test. The target group definition can be chosen freely in Germany. The incident rate for this is assumed to be 30 percent. Individual adjustments such as its being carried out on an internationally, individualised components or reporting in a custom design can always be made but must be discussed and calculated on a case-by-case basis.

How it works

INNOFACT conducts surveys with the aid of a tried-and-tested question bank based on many years of experience with regard to the topic of brands. As part of that, the existing standard questionnaire is adapted in order to optimally represent the relevant brand environment. Consequently, you will receive a unique analysis tailored exactly to the brand which is to be examined.

Available packages

Brand Clinic Basic

  • Unaided awareness
  • Aided awareness with up to 9 competitors Brand image with the aid of up to 12 industry relevant KPIs
  • Brand identity (survey of customer hypotheses as to the desired brand essence)
  • Short standardised top line report (Microsoft Power Point)
  • Price: EUR 3,500

Brand Clinic Advanced

All the services from Brand Clinic Basic, plus

  • INNOFACT Brand Funnel (Consideration, Purchase, Re-Purchase, First Choice)
  • Free association with the brand in one word
  • Volume of tables (PDF/Excel)
  • More detailed standardised report (Microsoft Power Point)
  • Price: EUR 5,500

Brand Clinic Premium

All the services from Brand Clinic Advanced, plus:

  • Communication measurement
  • Perception of the brand in certain channels
  • The usage of certain channels
  • The communicated impression (positive/ negative)
  • NPS (Recommendation rate)
  • Personal self-categorisation of the test subjects on the brand identity diagram
  • Volume of tables (PDF/Excel)
  • More detailed, commentary report (Microsoft Power Point)
  • Price: EUR 7,500

INNOFACT Brand Check diagram

Download INNOFACT Brochure Brand Clinic (PDF)