
Brand checking by
professional diagnostics
The INNOFACT Brand Clinic can answer all those questions: in a three stages building on one another, the brand check reveals what characterises brands, and by which tools they can be managed.
Of special interest is the tool for brand expertsand brand consultants that allows them to begin their brand projects with an analysis that lays bare the brands‘ spheres of activity.
The brand on trial
How it works
Available packages
Brand Clinic Basic
- Unaided awareness
- Aided awareness with up to 9 competitors Brand image with the aid of up to 12 industry relevant KPIs
- Brand identity (survey of customer hypotheses as to the desired brand essence)
- Short standardised top line report (Microsoft Power Point)
- Price: EUR 3,500
Brand Clinic Advanced
All the services from Brand Clinic Basic, plus
- INNOFACT Brand Funnel (Consideration, Purchase, Re-Purchase, First Choice)
- Free association with the brand in one word
- Volume of tables (PDF/Excel)
- More detailed standardised report (Microsoft Power Point)
- Price: EUR 5,500
Brand Clinic Premium
All the services from Brand Clinic Advanced, plus:
- Communication measurement
- Perception of the brand in certain channels
- The usage of certain channels
- The communicated impression (positive/ negative)
- NPS (Recommendation rate)
- Personal self-categorisation of the test subjects on the brand identity diagram
- Volume of tables (PDF/Excel)
- More detailed, commentary report (Microsoft Power Point)
- Price: EUR 7,500