What do users think and feel when they see your ads, brochures, TV commercials, posters, websites, packagingsor products? Sometimes the pure online questionnaire is not enough. Especially, if companies want to have the interviewee’s original voice in order to obtain spontaneous reactions, additional qualitative interviews would be important. However, this is time-consuming and makes surveys more expensive. INNOFACT offers an innovation for this problem: Using special software, the respondents can be comfortably recorded and filmed at home using the camera and microphone of their PC or laptop while they are doing the online survey. In this way, you can generate qualitative feedback from your target groups within the shortest time and for a fraction of the cost of a classic studio interview.