Focus groups for
Qualitative insights as the basis for success
How it works
These questions will be answered
- Generation of relevant insights, e.g. regarding fundamental consumer needs, for development approaches or optimisation potentials of product or concept ideas, etc.
- Analysis of drivers and barriers in the purchasing decision process
- Ideas for a possible revision or adaptation of own communication
- Decision-making aids for the follow-up, revision or readjustment of the product, price or service strategy
- Detailed information on the holistic perception of the product idea (concept, look, feel) from a target group perspective
What INNOFACT delivers
- Organisation, implementation and evaluation of focus groups nationwide
- The best test studios and locations
- All desired additional services such as simultaneous translation, transcriptions, video recording, special catering, etc.
- Delivery of results by means of easily understandable and meaningful qualitative reports including management summary and recommendations for action.
- Pre-recruitment of subjects (if necessary or desired) via the comprehensive INNOFACT consumer panels.