high knowledge transfer
Market research with business customer samples
Different methods of recruiting participants
Traditionally, many B-to-B studies continue to be conducted as pure telephone surveys (CATI): The test persons are recruited by telephone and the interview also takes place by telephone.
Hybrid surveys are another option: The interviewers approach the respondents by telephone and try to win them over for an online interview. As a rule, the respondents also have the choice of conducting the interview by telephone in hybrid surveys. A hybrid survey enables at least some of the respondents to take advantage of an online interview: Free choice of the time and place of the survey, thus authentic response behaviour and higher commitment of the respondents.
B2B and special panels
Recruiting special target groups is always a challenge in the B-to-B environment. INNOFACT has preselected some groups of respondents such as IT or telecom decision-makers or managers of medium-sized companies in panels. We are happy to check whether we also have your target group at our disposal.
There are target groups that are not represented in any panel. This is where our “Xing recruitment” comes in. INNOFACT has extensive experience in addressing decision-makers in social media and has developed a proven process to attract hard-to-reach groups of people for surveys.
Recruitment and execution in CATI-Studio
All interviewers who recruit respondents for B-to-B studies are specially trained and are able to win over target groups that are difficult to reach for a survey. Depending on the initial situation, INNOFACT either uses addresses provided by the client (e.g. by customers) or researches the contact persons in the companies according to precise specifications. The institute’s own CATI system is a proprietary development and has been specially optimised for use in B-to-B studies:
- Plausibility checks and calculations during the interview
- Documentation of contact and interview history
- Sample management and deadline monitoring
- Automated reminder functionalities
- Multi-Method-Option: Seamless use of the questionnaire also as an online interview