Real Estate Industry

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Solutions for the Real Estate Industry

Market research provides valuable data for the planning, development and operation of real estate projects. As one of the leading German online market research institutes, INNOFACT has direct access to over 500,000 consumers and the core target groups of the real estate industry via its own panels. Decision-makers, homeowners, investors, tenants, landlords, people willing to move and those interested in buying can be analyzed nationwide, regionally or directly at one of the top 14 real estate locations in Germany. INNOFACT researches trends, analyses markets and target group opinions, determines willingness to buy and surveys customer satisfaction with proven and innovative methods of modern market research.

Services and solutions

Market research services

  • Market analyses
  • Target group analyses
  • Project analyses
  • Acceptance checks
  • Marketing checks
  • Customer analyses

Market research solutions for

  • Agencies
  • Brokerage companies
  • Project developers and property developers
  • Researchers
  • Housing companies
  • Housing cooperatives


Download Brochure Market Research Solutions for the Real Estate Industry

Omnibus Surveys

Omnibus surveys – market research results in the shortest possible time from 399 Euro

The INNOFACT Omnibus is a weekly or daily multi-topic survey. The sample of approx. 1,000 respondents is either representative of the population or of the Internet and quoted according to age, gender and federal state. There are only 24 or 48 hours between the delivery of the questions and the dispatch of the results. INNOFACT omnibus surveys are available from 399 Euro (plus VAT).

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INNOFACT market and industry studies for the real estate industry

Representative market study residential high-rise building Germany

Living in skyscrapers is experiencing a renaissance in this country – residential towers are being built in many growing cities. For the first time, a representative analysis of citizens’ attitudes to skyscrapers is now available (as of October 2015). On the basis of a representative survey of 2,009 citizens and 16 experts, the “Wohnhochhaus Deutschland” study provides a detailed view of image, demand, desired locations, equipment, use, building and environmental technology and expectations of municipal decision-makers.

Learn more (German language only) …

Representative market study on housing trends in Germany

Germany is facing a demographic revolution with a declining population, an ageing population and individualisation. The study “Wohntrends Deutschland – Status und Wünsche 2025” provides the housing industry with a wealth of interesting information on the behaviour of tenants and owners in one to two decades. The extensive database is therefore of great importance for portfolio management and new real estate projects.

Learn more (German language only) …


Your Contact Person

Ole Philippsen
Diplom Kaufmann
Unit Director Real Estate Industry

Tel. +49  211 / 86 20 29 – 273
Fax +49 211 / 86 20 29 – 210
Email Ole Philippsen

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