FMCG / Non Food

With valid data to success
in the non-food area

In the FMCG/Non-Food sector, the possibilities of robust market research carried out according to the state of the art are unfolding: research on product launches, pricing studies and studies on brand management prepare the ground on which successful products grow. INNOFACT works with the FMCG sector for both large and medium-sized companies. Seven of the 20 largest FMCG advertisers are INNOFACT customers. Companies from the FMCG sector use the cooperation with INNOFACT to create ad hoc studies, trackings or complex studies. In this way, they secure decisive competitive advantages in highly competitive markets.

Support

Professional support in all dimensions

As one of the leading market research institutes in Germany, INNOFACT meets the requirements of its clients with fast and directly usable results, reliable and robust data collection, and a highly committed team of market research experts. As a reliable partner in the field of FMCG, INNOFACT has been committed to its clients’ success for many years.

Seamless process integration

INNOFACT market research services for fast moving consumer goods from the Non-Food Sector are seamlessly integrated into the processes and working methods of the clients. INNOFACT functions both, as an extended market research workbench for small and medium-sized companies, and directly integrated into the product management of larger orders.

Advantages

  • INNOFACT services are always adapted to the requirements of the client.
  • Market research results are available quickly and can be used directly.
  • Data collection is reliable and robust.
  • The INNOFACT team is highly committed and committed to the success of its customers.

Services

Services in the price dimension

  • Price readiness studies
  • Research into price sensitivity
  • Conjoint studies
  • Describing price-sales relationships

Services in the product dimension

  • Concept tests
  • Studies on assortment planning
  • Packaging tests
  • Tastings

Services in the communication dimension

  • Pre-tests
  • Trackings

Services in the distribution dimension

  • Promotion tests
  • Mystery Shopping
  • Assortment checks

Download

Download INNOFACT Brochure FMCG NonFood (PDF)

>> References