Market Research Solutions
for Advertising Agencies
Valuable data for effective communication
Concepts or campaign drafts to complement and enhance professional and serious market research data.
- What is the initial image of the agency client in relation to the competition?
- Which product, price or communication deficits are relevant for the agency client’s target group?
- Which campaign approaches ideally address the target group?
Market / secondary source analysis
- How has a particular market segment developed in the past?
- Which sales forecasts seem realistic?
- Which target group segments can be localized?
- Which are the main players in the market?
- How do the existing competitors proceed in the marketing sector?
Advertising pre-tests and post-tests
Pretests at INNOFACT are possible at a previously unattainable speed (results overnight), statistical robustness (even quantitatively interpretable case numbers are easily possible) and cost efficiency (no time-consuming recruitment of difficult target groups, no studio costs, etc.). In addition to the innovative online tools, INNOFACT also offers all established methods such as studio tests or group discussions in the field of advertising pre-tests and post-tests.
Support in the context of industry studies
Agencies and advertisers are happy to publish their own expert or industry studies in order to generate new contacts, build competence or generate sales through the sale of studies. As a professional partner, INNOFACT supports and relieves study publishers in all desired areas – from conception, data acquisition and preparation to evaluation and presentation. Fast, methodically accurate, reliable and competent.